Growth Marketing Manager

Growth Marketing Manager (Mobile & Web App)Contract: 6 months+Location: Remote We’re a fun and innovative company that focuses on providing simple, privacy-first tools to help users stay secure online. Our brand is known for its approachable identity and has a loyal user base.Role Overview:As a Growth Marketing Manager, you'll be the driving force behind the growth of our mobile app (iOS and Android) and web/desktop app across all geographies. You'll develop and execute multi-channel marketing strategies, with a core focus on optimizing the mobile user journey and maximizing customer lifetime value.Responsibilities:Mobile Growth Strategy: Develop and execute comprehensive mobile growth strategies, focusing on user acquisition, engagement, and retention for iOS and Android platforms.Lifecycle Marketing: Manage and optimize lifecycle marketing campaigns (push notifications, email, in-app messaging) to improve retention and LTV.App Store Optimization (ASO): Optimize app store presence through ASO, including keyword research, creative testing, and conversion rate optimization.Cross-Functional Collaboration: Collaborate closely with UX, product, and engineering teams to enhance onboarding, engagement, and re-engagement flows within the mobile app.Performance Analysis: Analyze performance metrics (mobile analytics, app store data) to inform strategy, identify opportunities for improvement, and conduct A/B testing.Brand and Content Management: Develop and maintain branding, copy, and content guidelines, ensuring consistency across all mobile platforms and web.Multi-Channel Marketing: Execute multi-channel marketing strategies across various platforms to drive mobile app growth.Qualifications:Proven experience in growth marketing with a strong focus on mobile app (iOS and Android) and desktop app (Windows & Mac) platforms.Deep understanding of mobile analytics platforms and industry best practices.Proven track record of optimizing app store presence through ASO and driving conversion.Experience managing lifecycle marketing campaigns (push, email, in-app).Strong analytical skills and a data-driven approach to decision-making.Excellent communication and collaboration skills.Ability to work independently in a remote environment.Experience with VPN or cyber security apps is a plus.Full funnel marketing experience.Why Join Us? You’ll be part of a team that’s committed to making privacy accessible while keeping things intuitive and user-friendly. As the company grows, you’ll have the chance to make a significant impact on the brand’s expansion into a fast-growing market.________________________Artificial Intelligence (AI) UseAt Creative Niche Inc., all hiring decisions are made by qualified recruitment professionals. Automated tools or AI-assisted systems may be used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.Equal Opportunity & ExperienceCanadian experience is not required for consideration. Equivalent international experience is valued equally.VacancyThis role is currently open, and applications are under review.